Born 1911 in Torino, Italy, under the stewardship of Walter Martiny, Superga started producing shoes with vulcanized rubber soles, ensuring both flexibility and durability, thereby redefining the humble trainer. The Classic Superga 2750 range has been an icon from the beginning. Long a favourite for taking Italians from the city to the beach during the weekends, its ubiquity demonstrates its versatility, and crucially, comfort— thus the slogan “People’s shoes of Italy”.
Within its 105 years of history, we have seen the iconic trainers being worn by the likes of John Lennon and Yoko Ono—on their wedding day, no less. A string of recent high-profile collaborations with The Row, Mariano Di Vaio, The Man Repeller, The Blonde Salad and Versus Versace has consequently seen the brand recognised as a staple to the fashion-savvy.
This year, IT actress and model of the moment, Abbey Lee fronts the 2016 collection. Following the footsteps of Alexa Chung, Suki Waterhouse and Rita Ora, Superga’s partnership with Lee depicts the brand’s laid-back yet stylish ethos of Sprezzatura - the Italian art of looking good without seemingly trying.